Mainstream is delighted to have acquired Sugar Daddy Diaries, a confessional true story that questions modern ideals about relationships, examines the attraction of power and asks if money can ever be the currency of love. Frustrated by her career and uninspired by dating naive and needy guys her own age, Helen Croydon joined a website to seek an older man. She expected it to be just a few fun dates in some fancy bars but found herself propelled into a world of Prada shopping trips, fine dining, first class travel and fascinating, powerful men. Her soul-searching dating adventures took her to New York, Malaysia, highbrow sex parties, top ski resorts and London's finest hotels but the glamour was dulled by the moral dilemma of whether accepting payment in kind crosses a line she never intended to cross.
It is great book much in demand by the media. Serial rights have already been sold been to one national newspaper and first interview confirmed with another. For further information contact fiona.brownlee@yahoo.co.uk
Kate: Claudia Joseph's biography of Kate Middleton has been causing a stir throughout the world since the royal engagement in November. Overseas publishers include Harper Collins (USA), Key Porter (Canada), Athenaeum (Hungary), Riva (Germany), Talent (France), Record (Brazil), Han Shian (Taiwan), US Tron (Japan), Kunst (Estonia) and Alacrane (Italy). Large print rights have also been sold to Audio Go (formerly BBC Audio).
30 Something and Over It . . . : Sold to Bertrand (Portugal) just as Kasey Edwards follow up book, 30 SOMETHING AND THE CLOCK'S TICKING goes on submission worldwide.
Dog Days in Andalucia: Sold for large print to Audio Go (formerly BBC Audio)
A great start to 2011 in the publicity department, with the publication of Graham Ratcliffe's A Day To Die For receiving extensive coverage, particularly in the North East, with the BBC's Inside Out programme kicking the campaign off with a 10-minute film based on Graham's amazing personal account of the 1996 Everest disaster.
Excellent coverage also for Tim Newark's Lucky Luciano, with an interview in bestselling men's weekly magazine, Zoo, and a 4-star review in the News of the World, in which they called it 'a must for true crime fans.'
Born Fighting received saturation coverage in Scotland and Ireland with a documentary which was screened on STV and UTV this week and was trailed heavily.
And coming up...keep your eyes peeled for Helen Croydon's Sugar Daddy Diaries, which will be serialised in The Sunday Times Style magazine on 20 February, followed by an exclusive first interview in the Daily Mail's Femail section on Thursday 24 February. A flying start to what is set to be a fantastic campaign.
Huge congratulations to Lindsay Ankers who gave birth to her second baby, Lochlan, in January. All at Mainstream send love to Lindsay, Jon, Lochlan and his big brother Owen.