Customer News July 2004

Since I last wrote to you Mainstream have had a Sunday Times bestseller in the form of SOLDIER FIVE and blanket media coverage for a number of titles including POWDER WARS, The Supergrass Who Brought Down Britain's biggest dealers by Graham Johnson; THE TROUBLE WITH ISLAM by Irshad Manji and ON THE MAKE, How the Scots Take Over London by David Stenhouse which sent shock waves running through the London based papers! As you have bought from us in the past I hope that you don't mind my writing to you let you know about our new books but if you do just type unsubscribe in the subject header and send this e-mail winging it's way back to us.

This month

• New bestseller list. A father's day promotion sent FANATICAL ABOUT FOOTBALL to No.1 but SOLDIER FIVE is still up there at No.2 five months after publication. Both books are offered at discount on line.
• News of our latest releases including THE ZODIAC CODE SERIES by Jane Ridder-Patrick whose talents were called upon by The Times during Euro 2004 to predict the fortunes of various players.
• News of forthcoming lead titles which will be available to order on line weeks before they are available in the bookshops including Diane Blood's autobiography FLESH AND BLOOD and a biography of Pavarotti by his former manager Herbert Breslin.
• News of authors appearing at the Edinburgh Book Festival in August
• Free book for every customer who places an order in August 2004.

MAINSTREAM'S LATEST ON- LINE TOP TEN

(To view an illustrated version of the Top Ten complete with reviews please click here)

1. FANATICAL ABOUT FOOTBALL by Jeff Connor
2. SOLDIER FIVE by Mike Coburn
3. FEMALE CANCERS by Jan de Vries
4. IRISHby John Burrowes
5. McCRAE'S BATTALION by Jack Alexander
6. MOUNTAIN BIKE FITNESS TRAINING by John Metcalfe
7. MR NASTY by Cameron White
8. SCOTTISH CLANS AND FAMILY NAMES by Roddy Martine
9. THE HIGHLAND HIGHWAY
10. SULTAN IN ARABIA by John Beasant

Throughout the Spring Mainstream books were plastered all over the media. THE ZODIAC CODE series was credited in The Times every day during Euro 2004 when author Jane Ridder-Patrick was using players birth dates to predict how they would perform during the tournament. FEMALE CANCERS by Jan de Vries had a huge boost in sales after Jan was interviewed in the Daily Telegraph and subsequently interviewed on the popular day time chat show, THIS MORNING. MR NASTY, Cameron White, was interviewed in the Sunday Times Magazine and one of our forthcoming titles, TERROR TRACKER made front page headlines in the Daily Mail when they ran an early extract using tapes the author had acquired during his research for the book which resulted in the arrest of Moslem cleric, Abu Hamza, for inciting terrorism.

TERROR TRACKER by 'cyber journalist' Neil Doyle is published on 8th September but will be available to order on line as early as the beginning of August when it is being serialised by the Daily Mail. All books which are extracted in the national press will be offered on line with £1. off the retail price (p&p free in the UK). Look out for THE REAL NUREYEV in the Sunday Telegraph Magazine at the end of August, 1001 NIGHTS WITHOUT SEX in Red magazine at the beginning of September and DANCING IN THE SEA in the Mail on Sunday at the end of September. Other books which have been sold to major national newspapers for serialisation are FLESH AND BLOOD by Diane Blood and THE KING AND I by Pavarotti's former manager, Herbert Breslin. Both will appear at the end of October.

A number of Mainstream authors are appearing at the Edinburgh Book Festival this August. Nick Ryan, has been invited back on Tuesday 17th August to promote the paperback of HOMELAND which proved so popular last year. On Wednesday 18th Geoffrey Regan, author of PICKING THE BONES and Jane Ridder-Patrick will be appearing at the Festival followed by Irshad Manji, author of THE TROUBLE WITH ISLAM, on Saturday 21st and Carolyn Soutar, author of THE REAL NUREYEV on Sunday 22nd. To order tickets go to www.edbookfest.co.uk

AND FINALLY... FREE BOOK TO EVERY CUSTOMER

In addition to the discounts mentioned above we are offering a free book to every reader who places an order during the month of August. The book will be of our choosing but we will endeavour to send a book similar to the one you buy on line. .*
With best wishes
Fiona Brownlee
Director - Marketing and Rights
www.mainstreampublishing.com

* No purchase necessary. If you wish to apply for a book from our August lucky dip please send your name and address together with postage to the value o £2. to Marketing Department, Mainstream Publishing, 7 Albany Street, Edinbugh EH1 3UG