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News 19th July 2007
New Acquisition:
After finalising the deal at the end of May, Mainstream is delighted to be publishing BRITAIN'S EVERYDAY HEROES by the new Prime Minister, Gordon Brown on 24 July. In it he argues that the good society is dependent not on exceptional people doing extraordinary things occasionally but on all of us doing ordinary things thoughtfully day after day. From volunteering to ethical purchasing, from charitable giving to reducing waste and recylding, the willing commitment of millions in the UK shapes our world and changes lives 24/7. In his book Gordon Brown, tells the stories of 33 everyday heroes – ordinary people whose willing commitement to a cause or a community has informed and inspired him. The stories tell of a real Britain neither flawless nor broken down but caring, innovative, passionate and determined.
'I want to tell the stories of these men and women not to show how unique they are but quite the opposite – for I imagine 60 million eerday heroes in Britain today, each making a difference in the world. In telling the stories of just a few individuals whose stories have touched me in recent years, I hope to enlarge our sense of the possible and help us to recognise the willing commitment so many of us make, day after day.'
Gordon Brown
Royalties from the sale of the book will go to the charity Community Links who are hosting a press conference on Tuesday 24 July at a central London location. Serial rights have been sold to a leading national newspaper and signed book plates will be available. Mainstream control world rights. For further information contact fiona.brownlee@mainstreampublishing.com
RIGHTS:
There have been masses of rights deals recently. One of the biggest and most exciting came in today for AFTER THEY KILLED OUR FATHER from Italy (Piemme).
We have also sold the A-Z of ATLANTIS and EGYPT to Portugal (Europa America) ; END OF TIME to Spain (Planeta) and FINDING MERLIN to Brazil (Record).
We are particularly excited to have done our first deals with Denmark. Aschehoug Dansk have bought both SOMEONE TO WATCH OVER ME and THE OTHER MRS JORDAN.
Offers are in for US rights for GHOSTS AT THE TABLE and the deal will be announced in our next newsletter.
BRITAIN'S EVERYDAY HEROES by Gordon Brown will be serialised in a national newspaper in the week of publication.
PAUL LE GUEN, ENIGMA will be serialised in The Times accompanied by radio advertising and trailed in the Sunday Times.
Serialisation rights for RONNIE'S LOOKING FOR TROUBLE have been sold to the Daily Sport
Serial rights for both MARVELLOUS MARVIN and TORMENTED have been sold to a national Scottish paper.
Publicity:
With the Tour de France came some fantastic coverage for Graeme Fife's THE BEAUTIFUL MACHINE. As well as interviews on Sky News and BBC Radio 4's Excess Baggage, the book has also received glowing reviews in the Financial Times Weekend magazine (reviewed by Jon Snow), the Daily Telegraph and the Metro.
And phenomenal coverage for THE OTHER MRS JORDAN just keeps on coming! An interview with Mary Turner Thomson was published in Pick Me Up magazine, and Woman's Own have just confirmed that they will be reviewing the book in their 13 August issue, on the shelves 7 August. Mary will also be making an appearance on one of the Jeremy Kyle Show's monthly specials - filming on 1 August, the broadcast date is still to be confirmed.
Simon Low's hardhitting memoir, THE BOYS FROM BAGHDAD, about his time as a Private Military Contractor in Iraq has also been receiving a lot of attention. Following serial in the News of the World and appearances on the ITN main evening news and Channel 4 news, Simon has also done a host of radio interviews and has contributed to news stories in the Evening Standard, the News of the World and the Sunday Post.
Coverage for WILD THING has been confirmed in the The Sun, News of the World, GQ, Combat Magazine and Vice Magazine, all running in August.
For once something good came of Friday 13th as we were able to use the hook to set BBC Asian Network Nikki Bedi and BBC Radio Five Live Late Late Show plus ten other regional radio interviews for A-Z OF THE OCCULT. Daily Sport reviewed it on Saturday 14 July.
ONE HAND ON THE CLARET JUG will be reviewed in Golf Monthly, Bunkered,
National Club Golfer and Irish Golfer
Events:
On 4 July Mainstream hosted a trade dinner at Tigerlily in Edinburgh for key press and booksellers to introduce them to lead Scottish authors, Mary Turner Thomson, Trevor Royle, Adam Ardrey and author of one of our biggest Spring 2008 title, FALLING, Jeff Randall. We were delighted that authors Graham Johnson and Andy Ripley and Ian Hudson, Hannah Telfer and Kevin Redmond were able to fly up from London.
And Finally...
Editor Kevin O'Brien is leaving the UK at the end of the month, lured by his Australian girlfriend We are all very envious of him getting the opportunity to work within the vibrant Australian publishing industry and wish him and Aly all the best..